The longer the average interaction time, the higher the level of loyalty or engagement. How do we know if our users' engagement or loyalty is improving or worsening? In Google Analytics 4 we have the UAD, UAM and UAS metrics; which mean: UAD: Users who have interacted in the last 24 hours (Active Users Day) UAS: Weekly active users UAM: monthly active users. https://www.onpagefix.com